Doublebit Narrative is a New York brand-language studio, based in Brooklyn and the Catskills. With more than 30 years of combined branding experience and a passion for turning ideas into real stuff that matters, we founded Doublebit to help brands better use words.
OUR TEAM
Caitlin Barrett
Partner
Paula Pou
Partner
OUR NETWORK
While every project is led by one or both partners, we build our project teams from our incredible network of branding experts, professional namers, comedy writers, semioticians, and copywriters.
We are also the proud U.S. partners of We Are Naming, an international network of naming experts. This brings a (very critical) global perspective to the naming work that we do, and allows us to collaborate with, and learn from, some of the best namers from all over the world.
OUR NAME
Doublebit is a reference to a double-bit axe. We picked it for a few reasons. First, it's a balanced tool that does double duty: one side is sharpened to split; the other to chop. We thought it was a good metaphor for how we tackle problems (with the right tool and the right edge).
It's also a tool that's pretty real to us: Our passion project, Project Woodchips, puts city dwellers (like you, like us) in touch with traditional woodsman skills, like chopping, splitting, and throwing. And we love seeing our friends, colleagues, and clients in the woods.
