Some things we’ve named

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Frida

A beloved baby-products brand, Fridababy needed to rethink its brand architecture and naming as its offerings matured.

A name that creates the freedom to both stand alone and to grow into standing for the whole family.

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Sey

A coffee brand devoted to ethical sustainability, along with high-quality coffee that speaks for itself.

A minimalist’s name that says just enough; the mirror image of "yes."

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Elovee

A digital reassurance platform for seniors with dementia.

A gentle name that speaks to the heart of the value proposition, which is the importance of love and connection between seniors and those who love them.

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Regi

A platform for discovering curated medical aesthetic and beauty treatments.

A friendly name, playing off of the idea of a beauty regimen, Regi matches the aesthetically minded with the right treatments for them.

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Blockwise

A tool from Elucd designed for solving for the concerns that actually matter to a community.

A name that promises to help civic leaders get smarter about the people they serve, block by block.

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Quincy Institute for Responsible Statecraft

An institution established to make peace the norm and war the rare exception.

A name paying homage to John Quincy Adams, who said, "We go not abroad in search of monsters to destroy.”

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Togetherfest

An annual coming-together of Meetup's top event organizers.

A name that doubles down on the real reason Meetup exists: to bring people together.